“We’ve seen a positive return on our investment.
Since implementing Salesforce, Susie and the SRI team have experienced great results. An aspect which Susie found helpful was mapping SRI’s existing processes and comparing this to the process they wished to use in future. The SRI CRM implementation was delivered with the aid of ShoNet’s unique 5 stage process from Discovery through to Benefit Realisation. Another attractive Salesforce CRM capability was the integration with applications such as Sage and MailChimp. ShoNet recommended Salesforce as a CRM solution for the SRI team due to its flexibility, security and fundraising capability. We considered improving the existing system, however after assessing the cost and understanding the limitations, we decided to seek an alternative solution,” says Susie Offord-Woolley, Deputy Director, SRI. “Our teams were affected by the legacy database which was time consuming to use and not user friendly. At that point, they had a 7 year old database which didn’t give them the flexibility they needed to take their organisation to the next level. In 2014, the team at SRI embarked on updating their organisation’s technical architecture in line with their innovation strategy. SRI collaborates with partners to support endangered rhinos in Africa and Asia. Their vision is for a world where all five rhino species can thrive in the wild for future generations. Save the Rhino International (SRI) is a UK registered charity.
Author: Faith Anyanwu, Marketing and Communications Manager at ShoNet
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